Macaw is a component-based software, and a solution around a few of its components can improve automation in a particular workflow that poses to be a problem for an Insurer or Broker.
In today's environment, a sell can start in one channel, and can complete using another channel.
For example, a retail customer for an auto policy can come across an advertisement in social media, click there and fill up an e-form that is submitted by email, and then receive a personalized link for quotation that takes the customer to a screen where a rough quote is presented for a standard risk profile of a compact car. Once the customer finalizes the options in his / her mobile phone, the eSign and payment takes place resulting in a Policy.
It should be possible to get the single opportunity tracked and processed step-by-step through all these different touch-points without any manual intervention, unless a referral is involved due to some special feature of the risk.
Macaw facilitates this with its service-oriented architecture and anytime-anywhere-anydevice capabilities.
Cost of new business is typically between 6 and 10 times of renewing a Policy.
Macaw drives the renewal campaigns with its flexible and customer-insight driven configuration facility. This way, the opportunities cannot be lost.
To close the business, the salesperson can depend upon the automated as well as ad-hoc communications using email, text and social media channels. With the in-process integration with multiple payment gateways and e-signing facilities, the salesperson's effort and the chance of human error is reduced to a large extent.